Sometimes, customers are exploring their business cases and need to verify their ideas using rapid prototyping. In this case, we are aiding them in their journey to translate an idea into a mock-up, which later can become a prototype or their MVP. The path to success is never straightforward; there are a lot of milestones, lessons learned, and sometimes even failures. We are always tuning our thinking to understand clients needs while keeping a helicopter view so we can spot possible improvements.